In British convenience stores, the sales volume of nicotine pouches has jumped by 57 percent over the past year. In parallel with the rapid expansion of the market, stricter age restrictions have been introduced for this product category.
In British convenience stores, the quantity of nicotine pouches sold increased by 57 percent in the past year, while the entire UK market, worth nearly £250 million, saw a 46 percent expansion according to data from Circana. Although supermarkets remain a significant sales channel, the fastest growth is being observed in smaller stores, which is driving manufacturers to compete for shelf space.
Menthol flavors dominate the trade, accounting for 64.8 percent of sales volume, while nicotine strengths between 9 and 12 milligrams cover about 41 percent of the market. A similar trend is visible on online platforms: the Haypp webshop measured a 60 percent increase in turnover, and according to their customer survey, 68 percent of respondents started using nicotine pouches with the goal of quitting smoking or vaping.
Simultaneous with the increase in demand, the legal environment has also tightened. As of October 29, the British government introduced a sales ban on nicotine pouches for those under 18, banned free promotional samples, excessive discounting, and vending machines, and mandated age verification for retailers.
In Brief
- Sales of nicotine pouches in British convenience stores increased by 57 percent over the past year.
- In the nearly £250 million market, menthol flavors account for 64.8 percent of sales.
- As of October 29, the sale of these products in the UK has been linked to an 18-year age limit and identity verification.
- According to a distributor survey, 68 percent of customers began using the pouches with the intention of quitting.
Source: Vaping360 (vaping360.com)
This summary was generated by artificial intelligence based on the original article.