# The impact of the Truth Initiative campaign on youth e-cigarette cessation intentions

**URL:** <https://vaperina.cc/t/a-truth-initiative-kampanyanak-hatasa-a-fiatalok-e-cigaretta-leszokasi-szandekaira/82360>\
**Category:** Kutatás\
**Tags:** tudományos-forrás, kutatás, fiatalok, usa\
**Created:** [November 13, 2026, 12:00am UTC](https://vaperina.cc/t/a-truth-initiative-kampanyanak-hatasa-a-fiatalok-e-cigaretta-leszokasi-szandekaira/82360 "2026-11-13T00:00:00Z")\
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**Author:** ![vaperina\_news](https://cdn.vaperina.cc/user_avatar/vaperina.cc/vaperina_news/32/140944_2.png) [@vaperina\_news](https://vaperina.cc/u/vaperina_news)\
**Post date:** [November 13, 2026, 12:00am UTC](https://vaperina.cc/t/a-truth-initiative-kampanyanak-hatasa-a-fiatalok-e-cigaretta-leszokasi-szandekaira/82360/1 "2026-11-13T00:00:00Z")

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According to an American study, awareness of the Truth Initiative’s public education campaign is strongly correlated with the willingness of young people to quit e-cigarettes.

The study examined the awareness of the Truth Initiative’s national tobacco prevention and cessation media campaign and the willingness to quit vaping in the United States. The repeated cross-sectional online survey involved 3,486 young people aged 15 to 24 between September 1, 2024, and May 31, 2025, who had used e-cigarettes in the previous thirty days. Researchers used multinomial regression models to evaluate the associations between the level of campaign awareness and the stages of quitting.

The results showed that, compared to those unaware of the campaign, respondents with low and high awareness were significantly more likely to be in the contemplation stage (RRR = 1.78 and RRR = 2.64) or the preparation or action phase (RRR = 1.63 and RRR = 2.77). Older age, female gender, non-Hispanic Black race, and later survey dates were also associated with more advanced stages of quitting, while those identifying as bisexual showed lower levels of readiness.

The study concludes that higher awareness of the media campaign was directly associated with more advanced stages of quitting e-cigarettes. The authors suggest that such educational interventions can be particularly effective among young people who are considering quitting or are actively preparing to do so.

**In Brief**

- Data from 3,486 current American e-cigarette users aged 15 to 24 were evaluated during the 2024–2025 period.
- High awareness of the campaign nearly tripled the likelihood of entering an active quit phase.
- Readiness to quit was more common among the older age group and females.
- The survey confirms the role of mass media prevention campaigns in shaping the intention to quit.

**Source:** [PubMed](https://pubmed.ncbi.nlm.nih.gov/43023411/) ([pubmed.ncbi.nlm.nih.gov](http://pubmed.ncbi.nlm.nih.gov))

_This summary was created by artificial intelligence based on the original article._